News channels have undergone plenty of change over the past number of years. Some news programs have gone onto changing their formats, look and also have introduced more appealing, intelligent and witty news presenters in order to get more viewership and garner more revenues. The conventional weather girl of the news channels has always created the picture of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has taken this element of sensuality a step further and it has naked women doling out the weather report!

Naked News calls itself a program which has “nothing to hide”. This web subscription program features a complete and full television newscast. The program is arranged in Toronto and is aired daily each episode being of 25 minutes. The highlight in this show is the fact that female or male anchors either read the news completely naked or they strip while they read their specified segments, including weather, sports, entertainment, current affairs etc. It has been noted that irrespective of the news presenters gender, the viewership of Naked News remains predominantly male.

Naked News made its debut in 2000 as being a subscription based web news service that boasted of an all female cast. The first anchor of Naked News was Victoria Sinclair who, at that time was the only anchor for the show and presented every one of the segments including weather, sports, entertainment etc. Since the show gained popularity, the numbers of anchors increased and presently includes eight female presenters and also have guest anchors featuring as well. Devoid of marketing gimmick or strategy, this web site shot to popularity only through word of mouth marketing, soon transforming into a frequented web destination.

This website received almost six million hits in a month during its initial days. A huge contributor to its popularity was its free viewership since the site was supported entirely by advertising. Post 2002, just one of the news segments could be seen for free and after 2004, the website became a paid one. Again in 2008 two segments on the show could be viewed for free.

Naked News launched Naked New Japan in 2006, in colaboration with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the web. Naked News Japans presenters don’t strip completely, because of the stringent broadcasting norms of the country. However, the producers hope that they will be able to show more in the future. The Naked News expansion mode continued with the launch of Naked News Italia in 2008.

Naked news presenters have been very popular and also have been featured in a number of tv shows such as The Today Show, CBS Sunday Morning, as well as the View etc. They have also made several appearances on Entertainment Tonight and ET Insider. These presenters have also been featured in several newspapers and magazines such as Playboy and TV Guide.

To turn into a member of Naked News one has to be above eighteen years old and get access to a daily feed of features, news and reports which are gathered from all around the globe.